Strategic marketing
consulting
unlocking potential.
DRIVing GROWTH.
ABOUT TERRANOVA 360
TERRANOVA 360 is a dynamic strategic consulting firm with a unique focus on helping businesses thrive in an increasingly diverse and interconnected world. At TERRANOVA 360, we understand that success in today’s globalized marketplace requires more than just traditional strategies; it demands a deep understanding of diverse cultures, inclusive practices, and a commitment to adapting to the ever-evolving consumer landscape.
THE FOUNDER
JOHN STEVENSON
John Stevenson, founder of TerraNova 360, is a senior leader with a record of driving growth and revitalization through data-driven, consumer-focused strategies. With global experience across diverse industries, John excels in creating solutions that align with business goals and consumer insights. As a founding principal at CulturaliQ Marketing International, he developed campaigns for clients like Grace Foods and Sephora, achieving successes like a 65% increase in purchase intent for Grace Foods and significant DEI advancements with partnerships like Pink Attitude.
Before CulturaliQ, John co-founded EthnoDialogue Inc., delivering multicultural marketing programs for brands like Ford Canada, Bell Canada, and Re/Max. His multilingual campaigns for Ford, for example, boosted brand awareness by 375%. At Phoenix 360 Solutions, he rebranded St. Joseph’s Health Centre and restructured the Out of the Cold program, cutting costs by 40%.
John’s expertise includes roles in Canada with Loblaws and Holt Renfrew, as well as internationally with J. Sainsbury PLC and as COO of the Life Store with Memorial Herman Health Centre in Texas. Now, he uses this experience to guide TerraNova 360’s clients through an evolving consumer landscape. He is also authoring a book on multiculturalism in business, exploring how organizations can adapt to shifting demographics and political impacts in the Western world.
who we are
Our team of seasoned professionals is dedicated to guiding organizations through this complex terrain, combining cultural insights with business acumen to develop tailored strategies that foster growth, resilience, and competitive advantage. We believe that integrating culture into the core of business strategy is not only a powerful differentiator but also essential for achieving sustainable success in a diverse and rapidly changing market.
What sets TERRANOVA 360 apart is our integrated approach. We go beyond standard consulting services by providing holistic solutions that encompass strategy, culture, and performance. Our methodology emphasizes the importance of understanding cultural nuances and leveraging them to create inclusive environments where innovation and creativity can flourish. By aligning an organization’s strategic goals with its cultural identity, we help clients unlock new opportunities, drive engagement, and enhance overall performance.
We offer a range of services, including cultural competency training, market expansion strategies, and leadership development programs, all designed to empower organizations to navigate cultural complexities with confidence. At TERRANOVA 360, we are passionate about helping our clients build meaningful connections with their diverse customer bases, creating value that resonates on a global scale.
In a world where cultural diversity is both a challenge and an asset, TERRANOVA 360 stands as a trusted partner, equipping businesses with the tools they need to succeed. Together, we are redefining what it means to be culturally responsive, strategically innovative, and globally impactful.
OUR experience
A collection of successful strategic integrations
for respected clients
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Laura Syron,
President & CEO, Diabetes Canada
Diabetes Canada was pleased to work with Terranova360 to develop our first-ever Inclusion, Diversity, Equity & Accessibility (IDEA) strategy and roadmap. Terranova360 brought deep experience and helpful tools to our development process. In particular, we appreciated their ability to do insightful and sensitive qualitative and quantitative research with a variety of stakeholders to inform and co-create our strategic direction. We also found their proprietary four-part strategic framework invaluable. The result is a new overall IDEA strategy for Diabetes Canada that we’re proud to embrace and that sets us on a path to champion IDEA in all aspects of our business - culture, relationships, mission work, leadership and governance. “
